UP Manila to hold health communication training in Davao

Jun. 29, 2007

The U.P. Manila College of Public Health and National Institutes of
Health in collaboration with its local NGO partner, Akbay Kalusugan
Inc.a group of U.P. alumni and volunteers committed to serve humanity
through partnership efforts for the advancement of health in the
communitieswill conduct a training in Davao City on 29-31 August 2007
to help health/medical workers in the region to communicate
effectively in varied health care settings.

“Health workers and patients are culture-bearers; one, of scientific
culture and the other, of family and community culture/s. They come
from different perspectives: health/medical workers come from an
objective position but patients come from a subjective, or emotional
perspective. These explain the communication gaps that need to be
addressed” said Dr. Lilian A. de las Llagas, a U.P. Manila public
health professor and the coordinator of the project.

“Those in the health professions need to learn ‘patient-speak’ so that
shared meanings are created. Communicating effectively to the
different publics is an essential component of becoming a health
professional. Bridging the two perspectives and cultures through
health communication is a challenge that we are taking initially
through this training,” de las Llagas added.

The three-day training course will combine active short lectures, case
studies, workshops, role plays, and plenary discussions.

Training topics include “Defining communication,” “Transmission and
ritual views of communication,” “Elements and processes of
communication,” Selected contextual models and theories –
intrapersonal and interpersonal,” “Multi-dimensionality of health,”
“Cultural and intercultural contexts: Health in the Philippine
community / cultural settings,” “Audience segmentation,” “Health
communication strategies,” “Patient-doctor interaction,” “Designing a
health communication strategy for intended publics,” “Effective health
communication: in action,” and “Basics of effective patient

The resource speakers for the training are Prof. Buenalyn Teresita M.
Ramos (a U.P. Manila risk communication expert), Dr. Aleli A. Quirante
(a U.P. Diliman health communication specialist), and Dr. Lilian de
las Llagas (with MSc in Tropical Medicine and PhD in Public Health).

Supporting the project are the Davao City Health Office and the
DOH-Center for Health Development Davao Region.

For details, please contact Akbay Kalusugan at (082) 293-0146.

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